Laura Mercier Foundation Finder

Laura Mercier makes one of the most extensive foundation ranges in prestige beauty — which is exactly what makes it hard to shop. Koalition built an interactive finder that walks customers to their match.

The Challenge

Laura Mercier needed an interactive tool that would help customers find their perfect foundation match while educating them about the brand's extensive range of shades and formulations.

Our Approach

We developed an intuitive comparison and matching tool that guides users through Laura Mercier's foundation offerings, making the selection process engaging and educational.