Parker Virtual Booth
Immersive WebGL trade show booth when the world went virtual
When trade shows went virtual in 2020, Parker Hannifin needed a digital alternative for showcasing its hydraulic fittings. Koalition built one.
When the convention floor disappeared
Parker's sales and marketing teams relied on trade shows to meet customers, demonstrate product, and run launches. When in-person events shut down, the company needed a way to keep doing all of that — without the booth, the conference floor, or the table.
A virtual booth, built in 3D
Koalition built Parker a WebGL-based virtual booth: an interactive 3D environment where customers could walk through product categories, rotate components, and explore the catalog the way they would have on a convention floor. The architecture is headless, so Parker's team can update content quickly and connect the booth to existing product systems.
What started as a pandemic-era substitute became an asset Parker's teams could keep using — a way to walk a customer through products on demand, not just on a convention schedule.
