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ITO EN is the world's leading supplier of pure, authentically brewed Japanese green tea.
Koalition partnered with branding agency ClarkMcDowall to help develop and design a dynamic e-commerce website. We blended content with visual stimulation and interactivity to create an engaging visually compelling shopping experience.
ITO EN was looking to enhance their online presence and give it a much needed visual and technical overhaul. They wanted to better present their products, increase sales and drive users to sign up for a new subscription model. a
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ITO EN had a user-unfriendly e-commerce store that was performing poorly with a design that was not looking “on brand”.
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We created a beautiful site with a great visual hierarchy, simplified the user experience, and created an easy-to-use checkout flow that allows the customer to purchase their items with minimal effort.
By being conversion-focused and adding options like tea subscriptions and engaging story-driven pages sales and brand awareness went up.
