Webflow or Shopify for your e-shop?

Webflow or Shopify for your e-shop?

Need a WebFlow or Shopify site? Send a note!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Even when two E-commerce systems are so distinct, choosing between them might take time and effort. In our Webflow vs. Shopify comparison, you'll see that your choice will entirely depend on your background and preference for certain features.

Finding an effective E-commerce platform might take much work. Comparing Webflow and Shopify may help to focus the conversation a bit. Shopify and Webflow are both excellent platforms. They let you create a shop, sell goods, and provide rewards to consumers (like discounts or certain content locked behind memberships).

Additionally, there are some incredible templates available. Which one is thus better for E-commerce? To understand how they contrast, we'll offer our honest comments on which is better for E-commerce while examining their essential characteristics.

To find out how Webflow and Shopify compare, continue reading.

What is Webflow E-Commerce?

A drag-and-drop website builder, Webflow, is simple to use. You may create websites, blogs, eCommerce businesses, and membership sites using it, along with some intriguing added capabilities like the capacity to create original animations.

Anyone new to creating a website or an online shop, especially those looking to create a content-driven website or a membership site, should consider using Webflow.


Would you want a poster that depicts the route taken by the Voyager One spacecraft as it swung past Jupiter and Saturn on its arc out of our solar system to display on your wall? With this online shop, Space Posters provides a variety of unique posters perfect for everyone who enjoys learning about the universe.

What is Shopify

The popular platform Shopify is used to build online retailers. It is simple to use and offers a variety of templates. Users may also utilize applications to create a personalized website. For anybody looking to create an online shop, we'd suggest Shopify, particularly if you have many things to keep track of.


The concept behind OLIPOP is to introduce a new soda with a modest sugar content that is abundant in dietary fiber to help your gut microbiota. Their website has a clean, vibrant, and inviting atmosphere. With Camila Cabello's endorsement, the copy uses social proof to illustrate the soda's benefits effectively. The product page has a unique design and changes color according to the selected taste.

Differences in Pricing

Let's start with the price comparison and other product and service comparisons. After all, there is only an incentive to explore an eCommerce platform if it is within your price range. On the other hand, it's crucial to refrain from being persuaded to utilize a platform only because it's free or inexpensive.

Why? Because there are virtually always some expenses you need to consider, you can end up performing more work than necessary and overspending.

Let's examine both price options to see which is best for you.

Webflow Pricing Plans

The beautiful thing about testing Webflow is that you can try it for as long as possible. If you don't make the project live, you may run up to two projects, read tutorials, and have complete design control.

After that, you may link your domain and launch your website.

We won't discuss regular website plans offered by Webflow at this time. Since the E-commerce Plans are directly comparable to what is provided by Shopify, we are more interested in them. These are offered per project; therefore, purchasing one amount to paying a monthly charge. The cost of the E-commerce Site Plans is as follows:

  • Standard - $29 per month for all CMS features, a customized checkout and shopping cart, product fields, email customizations, integrated blogs, a 2% transaction fee, Stripe payments, automatically calculating taxes, accepting Apple Pay and Web Payments, supporting up to $50K in annual sales volume, and support for several social integrations.
  • Plus: Additionally, for $79 per month, you can add unbranded emails, a 0% transaction charge, ten staff accounts, and support for up to $200K in annual sales volume, in addition to all the capabilities from the initial plan.
  • Advanced: $212 per month, includes everything in the earlier versions, has 15 staff accounts, a 0% transaction cost, and an unlimited annual sales volume.

These plans provide customer billing, staging, code exporting, and white labeling options. They are designed to assist teams who need communication tools. The monthly cost ranges from 0 to 35 dollars. On the website, it could be more apparent if this includes e-commerce capabilities, but based on our investigation, it doesn't.

Shopify Pricing Plans

Although many of the e-commerce platforms we evaluate have comparable prices, we don't typically encounter bundles that are precisely the same. Pricing-wise, Shopify and Webflow are similar to one another. It only follows that some of the options are different too. Let's examine the Shopify price now:

  • Shopify Lite: It costs $9 and includes Facebook selling options, Facebook Messenger, and a Buy button we can add to our website. We prefer it if you already have a blog and need something straightforward, even if this isn't a fully-fledged internet shop.
  • Basic Shopify: A complete online store, unlimited products, two staff accounts, manual order creation, discount codes, a free SSL certificate, abandoned cart recovery, shipping label printing, and no transaction fees if you choose the Shopify checkout option are all included in the basic Shopify plan, which costs $29 per month.
  • Shopify: $79 per month gets you everything in the initial plan, plus five staff accounts, gift cards, professional reports, and extra shipping savings.
  • Advanced Shopify: $299 a month for all the features of the earlier versions, 15 staff accounts, an advanced report builder, and shipping costs determined by a third party.
  • Shopify Plus: You must talk with a sales representative and request pricing for this plan, which has a starting price of $2,000 per month. It is designed for more prominent companies.

Although the feature sets and prices of Webflow and Shopify are comparable, we choose Shopify since there are no transaction fees. Remember that to benefit from this; you must use the Shopify payment channel. You can employ a third party, but there will be a cost.

Differences in Overall Features

Webflow Features

While evaluating Webflow, we began to discover that it contains a ton of developer-friendly features. The Core Elements of Webflow Here are our thoughts on Webflow's primary characteristics.


Utilizing Webflow is surprisingly simple. It's easy to browse, and the website builder is user-friendly. When learning how to use the platform, tutorials are accessible, which are pretty helpful. Overall, from a user viewpoint, we appreciate the "feel" of Webflow.

Web Developer

Webflow offers several templates, some of which are free and others that are not. Categories consist of:

  • Design
  • Business
  • Technology
  • Blogging
  • Marketing
  • Photography
  • Video entertainment
  • Food and drink.
  • Travel
  • Education
  • Sports
  • Medical
  • Nonprofit
  • Health & Beauty Fashion

The templates are decent and flexible; you may choose one that looks good and customize it whatever you choose. It's likely to feel familiar if you've used a website builder. It is simple to use: you first build a structure comprised of layout elements (grids, columns, sections, and containers) and then add content to those blocks. Text, pictures, headers, videos, eCommerce components, and social network integrations may all be used as content.

Additionally, Webflow allows you to make your animations. To master this design element, you may need to put in a little more effort. You may make intriguing custom animations, such as a locking grid effect or progress bars, if you decide to utilize them.


Webflow has a few decent E-commerce capabilities. PayPal, Apple Pay, Google Pay, and Stripe are all customer payment options. You may design unique checkout processes and set up transactional emails to send automatically at certain times (like when an order is placed or an account is created).

Additionally, creating product variations is relatively simple. Shopify is more suited for individuals with a wide variety of things in store. At the same time, Webflow is likely better suited for those selling a limited number of products (for example, digital goods).

With Webflow, you can also build membership websites where you can hide certain information behind several layers. It's helpful and easy to accomplish this. These resources make it simple to create a website tailored to your specific company when used in conjunction with Webflow's web builder.

CMS Features

The CMS features offered here will appeal to owners who manage heavily content-driven websites. You may compose blog entries, invite freelancers or guest authors to write entries, provide select staff members editing rights, and more. Additionally, it makes site-wide adjustments simple (for example, changing the name of an article or blog post).


Google Analytics provides data for Webflow. It is more thorough than the reporting that Shopify provides. But even for newbies, setting up Google Analytics is relatively simple.

Shopify Features

Shopify is very well-known, but how does it function in practice? Let's look at this:


Shopify is relatively easy to utilize. It is easy to use and has a clean UI. We like how simple it is for new people to get started there:

The platform's actual storefront construction functionality is less user-friendly than Webflow. The product management side, however, is relatively straightforward.


In contrast to Webflow, Shopify has a different approach to creating storefronts. You may control your branding in Shopify, which applies to all pages: Several themes are available that range in price and style.

After that, you may change the article by adding your text and graphics. But this has fewer customization options than Webflow. For instance, you won't be able to drag and drop anything onto the page, and there are typically more limitations. However, if you have time and are prepared to master the platform, you may create a shop that looks fantastic. The topics are excellent on their own (even the free ones).

Shopping Cart

We use Shopify because of how simple it is to manage your inventory. This is especially helpful if you operate a big shop with several distinct product variations. They have payment options for PayPal, Google Pay, Apple Pay, MasterCard, American Express, and Meta Pay. You may utilize a site-wide promotion or configure discounts for specific products:

Shopify also allows you to create email marketing campaigns. This makes it simpler than using a different email marketing platform, which is unquestionably a plus. Additionally, you may utilize their automation tool to streamline this procedure; for instance, you can send an email when a consumer leaves their basket unattended.


We prefer Shopify's statistics because they provide a transparent, simple-to-understand summary of how your items are doing. It also reveals how many sales were generated as a consequence of your marketing initiatives, which is highly helpful when adjusting to current campaigns or creating brand-new ones.

The information becomes more detailed as you go up in Shopify's pricing tier. Getting bespoke reports is available at the highest level for more giant enterprises.

Differences in Customer Support

When you look for help on Webflow, it points you toward its University Tutorials, an excellent information repository. You may search by subject and get much information about the site. In addition, Webflow provides a feature Wishlist to tell the firm what you want to see in the future and a community forum for you to speak with others.

Webflow includes an email form where you may enter the ticketing system for direct customer help. The tech support staff is accessible Monday through Friday from 6 AM to 6 PM PST. Some individuals may find this a little restricting, but at least you can count on an in-house support staff.

Due to the abundance of online materials and videos available, Shopify is renowned for its online help. For instance, you may discover a support center, a blog, articles, forums, and podcasts regarding e-commerce.

Additionally, Shopify offers telephone, live chat, and email customer service around the clock.

Given that you can always contact Shopify and access a ton of helpful information online, it excels in the support area. However, Webflow is also quite good.

Differences in Payment Processing

Since Shopify's integrated payment gateway provides a 0% transaction cost, it is the winner in this case. Although Webflow supports several unusual payment methods like Google Pay and Apple Pay, you can only take credit cards via Stripe.

Hundreds of other third-party payment gateways are also supported by Shopify. Therefore, you may still explore alternative possibilities if your firm is located in a nation that doesn't utilize Stripe or you're interested in discovering some reduced credit card costs elsewhere.

Since it's free (other than credit card transaction fees) and you have the assurance that setting up your payments will go smoothly, the bulk of Shopify users should be utilizing the built-in Shopify Payments (which is powered by Stripe).

Webflow VS. Shopify: Which one should You Consider?

Webflow's price is comparable to Shopify's. Therefore, against basing your choice on price.

Instead, consider the kinds of functionality you want and your programming expertise. Yes, Webflow's UI is more aesthetically pleasing and adaptable than Shopify's. For those who have some design or programming skills, we recommend Webflow. You can alter anything from the product page through the checkout and brand each component.

However, Webflow needs templates and provides a procedure more straightforward for creating your business.

As a result, we suggest Shopify to those who are more concerned with building a business fast and having it seem professional than with comprehensive branding.

Bottom Line

One of the unique eCommerce systems in the business is, without a doubt, Shopify. It is packed with features and specifically designed to satisfy the requirements of online retailers.

You can utilize a plugin from Shopify's sizable app store if the platform doesn't provide the functionality you need, so don't worry. Additionally, it is very scalable, so even if your business expands and your needs change, Shopify will still be able to meet them. Webflow is still in its infancy and has less to offer regarding eCommerce. Webflow provides a fantastic collection of options for creating, building, and administering your site; moreover, if online selling is only one of your goals.

Overall, Webflow is a platform for eCommerce to keep an eye on in the future. Numerous features, including POS integration, are planned for it. Unless you are looking to set up a smaller store, Shopify now has the advantage.