E-commerce
Gaining traction for your store can be tough, but it doesn't have to be. With our tips below, you'll learn how to grow your sales in no time—so let's dive right in!
One of the most important things that will influence your sales is the look and feel of your store. The first thing people notice when they enter your website or app is your UI. If your site is unappealing, it won't convert well. The user interface (UI) of your website is the first impression that a customer gets of your business. And your user experience (UX) is the way that your site performs once they are on your website. If your product or service is great, the website needs to work well too.
Make it more visually appealing; you'll have a better chance of converting your visitors into buyers.
Easy navigation design is built based on the user experience and user interface (UI/UX). In order to provide a pleasant browsing experience for the end users, you need to pay special attention to the visual appearance of the navigation system, its interaction design and layout, color choices, and typography, as well as providing clear instructions to the users.
There are three things in a Shopify store. These are high graphics, text, and images. All of these are essential to driving more sales. If you want to drive more sales for your Shopify store, you need to create high visuals/graphics for your store. High visuals/graphics are important to focus on UI/UX. With these high visuals, you can make your user experience or interface very easy and attractive.
Your images are the heart and soul of your Shopify store. You're missing out on potential conversions if you're not using high-quality imagery.
They play a massive role in boosting your sales.
When you're selling products online, a high-quality image of your product is a good way to get people to buy.
Think about it. If you're buying something like an iPhone or a laptop, wouldn't you prefer to see a photo of the actual item rather than just a generic description?
Similarly, when selling a product on Shopify, you need to provide a clear visual of your product so that customers know exactly what they're getting.
The quality of your images plays a huge role in determining whether or not your customers purchase your products.
360 video is another great way to increase your Shopify Sales.
Adding video to your products gives you another medium to showcase your products. By creating 360 videos, you'll also be able to create virtual try-on sessions.
This increases the likelihood that they'll purchase the item because they'll be able to see exactly what it looks like in person.
When you create these types of videos, think about how your customers will interact with your product. Is there a feature you want to highlight? Is there something unique about the product that you'd like to show off?
For example, if you're selling women's clothing, you might consider a 360 video with a model wearing the outfit. By creating a 360 video, you'll be able to capture the viewer's attention and engage them in a way that traditional images can't.
A product page is a page that contains all the information your customers need to decide whether they should buy your product. Make sure that all of your product pages include your customers’ needs. Customers should not have a hard time finding out what the product does. A product page should have the product name, the benefits of the product, and how to use it. The explicit purpose of a product page is to persuade your customers to purchase your product.
The following features can be used to persuade customers to buy the product:
Creating a product page that will help customers make their decision to buy. The most important thing is, that it should be very informative and contain all the information.
Once you’ve created an amazing product page, you must persuade your customers to buy your product. That’s where CTAs come in.
CTAs (Call To Action buttons) are the links you click when viewing a website or a video. These links are meant to lead your customers to a page that offers them more information about the product or service they’re looking at.
Your CTAs should be persuasive. When we say “persuasive,” we mean that you shouldn’t make your customers feel like they have to click through to the next page.
Instead, your CTAs should prompt your customers to take action.
For example, you could use the following CTA: “Click Here to Buy”
We recommend using this type of CTA because it’s simple and straightforward.
You can also use a CTA that has a benefit attached to it. For example, you could offer your customers a discount or bonus if they click through to your website.
SEO is a kind of marketing that involves doing things to make the website look more attractive to search engines. Pay attention to the website's title, meta description, alt tags, and loading speed.
SEO Optimized Title: When someone searches for a product title, the search engine ranks the product based on its relevancy to the user's query. If your product's title doesn't include keywords that match the user's intent, the product won't rank as high.
SEO Optimized Description: Your product description is also fundamental. It gives a brief insight into the product in the search engine results. A good description has the right keyword and user intent information that helps increase overall conversions.
Alt Tags: Alt tags help search engines read web pages more easily. If you don't add alt tags to your images, a lot of search engines will mark your site as "unfriendly" and lower your search rankings.
Fast loading of web pages: Make sure your Shopify site loads fast. Website speed is one of the key factor search engines uses to rank any site. If it is lower, search engines won't rank the store, and even if it ranks, the user will likely leave as it takes more time to load.
A business without a pricing strategy is like a ship without a rudder: It’s bound to run aground eventually. If you want to be successful in any market, your pricing strategy must be simple, transparent, fair, and compelling.
To get the highest quality of traffic and sales, you need a high quality offer. Set a realistic, fair, and winning price that makes sense for your business.
Always be clear about your prices. Customers have a right to know what they are paying for a product or service.
Be sure to use the right price for the right product. If you sell a high-end item, set a high price. If you sell a low-priced item, set a low price. If you sell a mid-range item, set a mid-price.
You don't want to charge too much for your products and services. People will think that you are overcharging. You don't want to charge so little that you lose money. You should have a good balance.
Your pricing strategy should include:
To create a simple, clear, and compelling pricing strategy, you need to know your customers. Find out their demographics, interests, and behaviors.
You also need to know your competition. What are their prices? What are their products and services?
Your pricing strategy should also include your unique selling proposition. This is what makes you stand out from the crowd.
Finally, your pricing strategy should include your price. You need to decide on your price, then create a price list.
We are not saying that you should price everything out of the park. In fact, it’s better to err on the side of underpricing than overpricing. But, if you can find a way to price your products fairly, you will have a much easier time selling your products and creating a loyal customer base.
Upselling is the process of asking customers to buy additional items in the same transaction.
For example, if you sell jewelry, you can ask your customer to buy earrings with the necklace that he has chosen. This tactic will give your customer a feeling of happiness and happiness means higher conversion rate. In other words, customers who buy from you will feel happy and they will be likely to buy more from you in the future.
Cross selling is the process of asking customers to buy related items in addition to what they have already purchased.
For example, if you sell shoes, you can offer socks to your customers if they buy shoes. It may sound simple, but it works well. Customers like to look for items that match what they already own. They will be more likely to buy a pair of socks than buy another pair of shoes.
Both upselling and cross selling are effective ways to increase your sales. You can use these tactics to get people interested in buying more from you.
A company's e-commerce marketing strategy wouldn't be complete without a great social media campaign. The more time is spent on social media, the better the success, and the greater the results. Increase organic reach by posting content regularly, do live-streams and buy social media ads.
Thus, it is irrefutable to say that Shopify demands us to be active on social media as much as possible in order to see success. Nevertheless, success, never, is an easy thing to be achieved.
Posting content on social media regularly leads to sales. Here are a few things to do as to what type of content you can post so that you could marvelously sell your products on Shopify.
Increasing organic reach can be achieved by posting content on various platforms such as Instagram, Facebook, Pinterest, TikTok, etc. These three platforms are considered to be giants in the field of selling products massively.
Since content is the king and it is everything, it should nicely be written and presented so as to emotionally touch the visitors’ hearts. That is undoubtedly right to say that the best content results in incredible reach and engagement. The more the reach and engagement, the better the conversion.
For the best results, there are four types of content that can be produced to generate sales namely video content, live streaming content, images creatives, and textual content. They have explicitly been discussed as follows:
Video Content: Video content incontrovertibly plays a pivotal role when it comes to boosting sales on your Shopify store or increasing organic reach. Videos of products help people quickly understand it’s all features and qualities. The attracting points are mentioned in a short video to ignite the passion of audience. Moreover, people do not like to read a lot of words. But a video can easily force them to watch it fully. Such a content goes viral greatly in no time. Resultantly, it leads to a significant conversion rate.
Live Streams: Live-streaming Q&As and events can be so astonishing and result in increasing traffic as confronting the dinosaur. Attractive live-streams are clicked, watched, and shared tremendously. That is because people want to see the products’ functioning live to confirm that what they are looking for is genuine and trustworthy. So, while live-streaming, it is the best thing to show the visitors what they are going to buy from you is one hundred percent fine and effective. This helps people to hurriedly take decision right after knowing about a product.
Images: Content on attractive pictures or images is also one of the best ways to increase reach and help engage people to a significant extent these days. Eye-catching images can excite people to share them. People, nowadays, are impressed by the appearance of things. So, if the content on images is reader-friendly and of great value, the visitors are more likely to take actions. The more the shares, the more the views, the more the reach, and the more the conversion.
Text: Text is no less than that of the content on images. Text can truly turn out to be miraculous when it comes to increasing the organic share. Text is what usually dubbed as “the ignition of emotions”. The font and size of the text should be according to the preferences of the readers. This must be taken into consideration so as to keep the reader engaged until the end of your write-up.
Using social media Ads, too, play an important role when we need a great reach and high conversion. Ads can be for many platforms but among them the most used are Instagram, Facebook, Pinterest, and TiKTok Ads these days. They have been discussed below.
Instagram Ads: Instagram has touched a whopping 1.21 billion users in 2022. This is the very reason that businesses get better conversion rate for the Ads that run on Instagram. Due to the huge Audience there, many Shopify stores are flourishing there because of high conversion rate.
Facebook Ads: Facebook, too, is no less than Instagram when we talk about the users. A right campaign with a right strategy, adequate knowledge, and reasonable Ads there can prove to be a lot beneficial. However, that is easier said than done. Everything on earth needs right effort to be made to achieve as expected.
Tiktok Ads: Tiktok being one of the widely used Apps has the potential to be exploited. Tiktok Ads, for sure, is high in engagement rate. But it should be used with a correct strategy and an appropriate implementation. Only then the expected would be acquired.
Shopify email capturing pop-ups are generally a good idea and a must for stores utilizing the platform. From generating email lists, minimizing cart abandonment, and delivering coupon codes, to offering customer service. Therefore, you should use pop-up messages to increase sales. But you must employ these types of messages carefully so they will not annoy your customers.
Entrance Popup: This is the pop-up which the visitors see as soon as your website’s page begins loading. That is the pop-up which does not allow the viewer to see the page they click unless they make an attempt to engage with you. Entry pop-ups are effective because they compel your visitors to take action even before knowing the benefits of your product. For this very reason, it can sometimes be annoying.
Exit-intent pop-ups: Exit-intent pop-up is the pop-up that is shown when the visitor is about to leave your site. That is used in order to show something attracting, something engaging, and something incredibly amazing so that the visitor could stay on your site and explore more about your products. This, as a result, can maximize the conversion rate for you.
These can contain promo codes, special deals, newsletters and much more. They are a great way to get people to take action, such as buying a product or signing up for an email list.
The main reason why email marketing campaigns are so effective is that they are highly targeted. You can send them out to specific groups of people with similar interests and demographics, which allows you to reach a very specific audience that you wouldn’t be able to reach otherwise. Email marketing campaigns are also highly measurable, which makes it easier for you to determine whether or not they are successful. You can track how many people open your email, how many click on links within the email, and even how many people take action after receiving it.
Send Promo Codes: Sending promotion code usually with a discount can be very much beneficial to propel visitors to buy your products. Also, Promo codes provide customers with free shipping or gift wrapping. This gives another reason to your customers to make a purchase.
Send Special occasion deals: Sending special occasion deals are another way to ignite the customers to purchase your product. That is when it comes to celebrating special occasions people think less and feel more. So, providing your services on special events can be high-converting. People’s feelings about getting things timely on special events are greater than their fears.
Engage them with Weekly Newsletters: Engaging them with weekly newsletters is as amazing a thing as the rain during the hottest days of the summer season. Its very goal is to provide ongoing value while surfacing certain niche-related topics. Helping people know that some remarkably incredible offers are waiting for them can generate sales too.
Use Google AdWords, and other paid advertising platforms to drive traffic. You can purchase ads on these sites that will then appear on a search engine's results page when someone types in keywords related to your business or products.
Use retargeting ads to reach people who have visited your store but not made a purchase: Almost 96% of the visitors don’t make a purchase for the first time they see something online. But it is up to us to turn those visitors into buyers. How? Facebook’s, twitters and Linked In’s monthly users are nearly 2.5 billion, 330 million, and 303 million. Thus, the retargeting ads should be on the very first platform. Resultantly, thereby a number of people will reach.
To build customer loyalty, offer a reward or incentive program that encourages repeat purchases. Offer a discount for customers who purchase more than one product. You could also offer discounts or free shipping if the customer spends a certain amount. You can use this as an opportunity to cross-sell your other products, too. Some businesses offer loyalty programs that reward customers for their purchases. These programs can be as simple as a punch card or as complex as an online system that tracks your purchases and offers points or rewards for each one.
Cart abandonment is a measured percentage of visitors to an e-commerce site that keep adding items to their cart (basket), but leave the site without buying anything. Retailers provide all the required details to reduce shopping cart abandonment.
Only about a quarter of people who add products to their cart actually follow through with a purchase. That’s a lot of money being left on the table.
Rather than chasing down new customers to recoup these losses, abandoned cart reminders let you automatically recover a large chunk of those would-be buyers. You can get them back by showing clear calls to actions, providing a choice for delivery options, offering guest checkouts, being clear about total costs, showing a persistent reminder of cart contents, using analytics to monitor abandonment, smoothing checkout forms, offering help when the need be, using conversion messaging, offering to save cart contents, offering security reassurances, and providing multiple payment options.
Who doesn’t like incentives? Incentives are the things everyone seems to be looking, for now, a day. Incentives help people believe that all the businesses that are selling their services or products do take care of their avails as well. Here are a few things that can be adopted to boost sales on Shopify stores through offering incentives.
Free shipping: Offering free shipping is what attracts an average visitor the most. This can be one of the factors that could excite people to buy quickly. According to psychology, people, while noticing the word “free” make purchases without carefully examining the cost of things. Thus, it can play a great role in convincing visitors to take action.
Special Coupons: Special coupons are a test sample of some substance. This further increases the faith of visitors in your products. This, too, can turn out to be so beneficial for your stores.
% Off on $ spending: Setting a certain percentage off on a certain amount of spending is also one of the proven techniques that results in a great sale. People want concessions, and they are attracted to buy when you provide them with some concessions. This is also a great way to boost sales.
Scratch cards: Scratch cards are a tremendous way to build a new brand. This helps in utilizing the existing contacts and market research to create a target mailing list and distributing printed scratch cards in high footsteps zones.
Competitions: Since there is great competition everywhere in every field of business in this supersonic age, it is not a bad idea to provide the incentive better than your competitors. Why would I be unfamiliar with you and buy from you? Of course, if you provide something better than you, the visitors will surely buy from you. This has been the norm in marketing for centuries.
Giveaways: In this competitive age, everyone's store wants to be viewed. But this is not as easy a task as having tea. Offering an exhilarating prize to build the reputation of your brand can be very much helpful in being one of the most selling stores on Shopify.
Collaborate with other businesses or influencers in your niche to promote your products or services Referral Program.
This is practiced these days to a great extent. It is said, “By helping others grow, we grow too.” Thus, it is inevitable to be done. It is not just a collaboration, but also a great way to promote your business. You can partner with other businesses or influencers in your niche to create an impactful partnership. A simple example of this is: You are promoting a specific product and creating some hype around it, while another brand promotes their product using the same theme and context as yours. Thus, you both benefit from each other’s promotion efforts.
Posting SEO-based content on your store is what not only gives you the chance to be seen at the top of Google but also to be discovered the most by people around the world. The more content you have, the better it is for your SEO. It will help you rank higher on Google and boost your site’s visibility. Your store needs to be updated regularly with new content so people will always find new things to explore when they visit it. Be sure to add relevant keywords. Use keywords that your customers are likely to search for when looking for products like yours. You can use Google Keyword Planner to get an idea of what people are searching for and use those terms in your content.
Setting up a Live Chat Support on your site can also be an essential thing to do. Most stores use this technique to connect with their visitors or customers. The greater the live chat support you provide to the customers while answering their queries as quickly as possible, the better the result you will get in a tremendous boost to your sales.
There are many benefits of live chat support:
