Happy Client — ITO EN

World's leading supplier of Japanese green tea

ITO EN is the world's leading supplier of pure, authentically brewed Japanese green tea.
Koalition was hired to completely redesign the ITO ENs e-commerce store that was performing poorly with a design that was not looking on the brand. 

We delivered a modern Shopify solution with all the bells and whistles. A beautiful designed and smooth conversion-focused shopping experience fully optimized for mobile and desktop.
We went above and beyond by adding integration options for subscription to teas and engaging story-driven pages that take you through the vast history of ITO EN. 

To boost the shopping experience, we created an improved visual hierarchy, simplified the overall user experience, and created an easy-to-use checkout flow that allows the customer to purchase their items with minimal effort.
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Happy Client — Kevyn Aucoin

Award-winning beauty products

Kevyn Aucoin Beauty products and techniques celebrate fearless creativity that is obtainable by all. Beauty belongs to the brave.

Koalition was trusted to continuously help build, maintain, and optimize the Kevyn Aucoin Shopify site. Our work includes custom development, design, SEO, content input, UX strategy, and Shopify app development. 

We work closely with Kevyn Aucoin Beauty to understand their vision for the site, help them achieve it, and advise on how to provide the most seamless experience for the customer, from browsing to checkout. 
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Kevyn Aucoin

Shopify maintenance for a visionary collection of cosmetics and tools

The challenge

Kevyn Aucoin Cosmetics was stuck with an aging Shopify site, ADA compliance issues, and marketing ideas that were hard to execute without Shopify experts.

What we did

Koalition was brought in as a dedicated development/design team extending the Aucoin marketing team. We integrated a brand new theme, solved ADA issues, and optimized the site for conversions.

The outcome

The Kevyn Aucoin team now has peace of mind that their site is always running optimally. We are continuously creating campaigns, new features and improving the site.

Empirical Spirits

Shopify site for a pioneering and innovative spirits company

The challenge

Empirical had a site that was hard to update and not fully integrated with Shopify. That made it challenging to use apps, edit and launch new products. 

What we did

We created the site in pure Shopify, and besides greatly enhancing the overall shopping experience, we made it possible to create new pages and campaigns effortlessly using custom sections and blocks. 

The outcome

The team can now launch its innovative products and campaigns fast. And the simplification of the design and removing friction for customers leads to more sales.

ITO EN

Shopify site for the World's leading supplier of Japanese green tea

The challenge

ITO EN had a user-unfriendly e-commerce store that was performing poorly with a design that was not looking “on brand”. 

What we did

We created a beautiful site with a great visual hierarchy, simplified the user experience, and created an easy-to-use checkout flow that allows the customer to purchase their items with minimal effort.

The outcome

By being conversion-focused and adding options like tea subscriptions and engaging story-driven pages sales and brand awareness went up.