ITO EN is the world's leading supplier of pure, authentically brewed Japanese green tea.
Koalition was hired to completely redesign the ITO ENs e-commerce store that was performing poorly with a design that was not looking on the brand.
We delivered a modern Shopify solution with all the bells and whistles. A beautiful designed and smooth conversion-focused shopping experience fully optimized for mobile and desktop.
We went above and beyond by adding integration options for subscription to teas and engaging story-driven pages that take you through the vast history of ITO EN.
To boost the shopping experience, we created an improved visual hierarchy, simplified the overall user experience, and created an easy-to-use checkout flow that allows the customer to purchase their items with minimal effort.